Thus, the two DC serve stores, located al over the country with a 97.1% order fulfillment. The second DC provides the chain with dry grocery and non-food products. Now the chain has eleven thousandth DC with fresh products, which handles about 60 thousand boxes (this is the unit of measurement) weekly. This allowed to reconstruct the logistics and to increase efficiency of work. The chain acquired company Codis, owner of two modern Distribution Centers. Chain COOP is included in the group Superunie. Historically, that changes in the market coincided with changes within the Co-operative retail.
Also, this has led some formulas, like the hero of this article - chain COOP, to changes and the development of a new concept. In general, the war caused all players loss of 5% margin.
For other retailers this was totally unexpected, and they were forced to low their prices to retain the customers. Some products become 10-15% cheaper and some even 30%. Thoroughly prepared, one day the formula has «dropped» prices. By that time the prices in its stores were too high and the buyer began to switch to discounters. It was launched by the country's biggest supermarket chain Albert Heijn. The year 2003 in the Netherlands was marked by a «price war». To keep leadership on the market and retain the customers, the formulas took drastic measures. Tough competition is formed between the 6 major retail groups - the main market players. Dutch retail - one of the most technological and advanced in Europe. Before you begin a story about the COOP concept, we believe it is important to describe a situation in which the concept was born.
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